![]() ![]() Sekar, whose research specializes in online marketplaces, describes it as a "growth-at-all-costs" approach.Ī big contributor to Temu's popularity is their referral strategy, Sekar said, which he calls a "borderline pyramid scheme," where users are encouraged to get their contacts to download the app in exchange for free gifts or in-app credit. On YouTube, videos on their official account alone have grossed over 215 million views since last August. The hashtag #temu on TikTok has now amassed 1.3 billion views. Its massive popularity has been bolstered by an aggressive social media marketing campaign. Ultra-fast fashion site Shein has captured the wallets of young shoppers. ![]() As TikTok faces data-harvesting claims, spy agency warns Canadians to protect themselves. ![]()
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